Iconic gospel music sensation; Kirk Franklin makes a triumphant return with his powerful new single titled “Do It Again”.
Through this new release, Franklin once again affirms his place as a cornerstone of gospel music, just ahead of receiving the BET Ultimate Icon Award at the 2025 BET Awards on June 9.
Speaking on the heart behind the song, Franklin shared:
“This song is for anybody who’s ever felt like giving up. ‘Do It Again’ is my reminder, and hopefully yours, that God hasn’t changed. If He brought you through before, He’ll do it again. It’s not over. There’s still purpose in your pain, and joy is on the way.”
As “Do It Again” makes waves across platforms, Kirk Franklin continues to amplify his influence beyond the studio. In June 2025, he announced a groundbreaking partnership with Insignia Assets, a Black-owned and self-funded entertainment company. Under this venture, Franklin’s Fo Yo Soul Recordings and CLTRE Lab join forces with Insignia’s music and film divisions—including 3 Diamonds Entertainment, Undivided Entertainment, and Icho Group—creating a powerhouse for gospel, R&B, and faith-centered media.
One of the first major media projects from the partnership is “Den of Kings”, a dinner conversation series premiering on Father’s Day, June 15, on Franklin’s YouTube channel. The premiere episode, centered on Fatherhood, will feature guests like D.C. Young Fly, Kountry Wayne, Lou Young, and Devale Ellis.
